Yoga for Arthritis is Hiring! JOB POSTING: Social Media & Digital Marketing Specialist

9 May 2021 3:32 PM | Natalie Cummings (Administrator)

EDIT: THIS POSITION HAS BEEN FILLED

Yoga for Arthritis is seeking a Social Media and Digital Marketing Specialist to sustain and grow the organization’s online presence and work collaboratively with the other members of a small, ambitious team to share our resources, services, classes, trainings, and products with an international audience. The ideal candidate will be able to situate themselves easily into our work at the intersection of yoga, science, and accessibility, and will be able to effectively self-manage, think critically and strategically, and bring creativity and excitement into the role, as well as onto our website and social channels. The ideal candidate would also have extensive experience in digital communication and asset production, social strategy, website blog and content building, and essential traditional and content marketing.  They will demonstrate strong communication skills, experience with digital content creation, and a passion for building community and serving the public. Especially since we are a small team, a willingness and desire to learn on the job, expand existing skill sets, support colleagues, and troubleshoot through new challenges will be vital, and will also provide an exciting opportunity for a strategic, puzzle-loving, and solutions-oriented person to routinely fire up their analytical and creative thinking skills.

This is a 100% remote, part-time, 1099 contract position, paid at a rate of $15/hour. Work hours are self-managed and completely flexible, with the exception of one weekly staff meeting. The anticipated time commitment is 6 - 8 hours/week. YFA does not offer benefits to contractual team members, though free continuing education is available. Ideally, we’d like the selected candidate to begin work in mid-May, overlapping with the current digital media team to ensure a smooth transition. The selected candidate must be available to start on or before June 1st.

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Job Duties

Social Media

  • Develop social media strategy, content calendar, and assets for posting in conjunction with executive and communications directors

  • Manage social media accounts, including updating bios and the organizational LinkTree as needed

  • Post to social channels a minimum of three times per week

  • Write and/or edit copy for blogs and social posts

  • Create simple, shareable graphics using Canva or similar software

  • Curate relevant content from other accounts to share to social feeds and stories

  • Interact with relevant hashtags, accounts, posts, and comments

  • Routinely check and respond to comments and direct messages

  • Communicate important comments and/or direct messages with executive director for follow-up

  • Remain attuned to and provide periodic updates on social media analytics, along with ideas and recommendations for improved performance

Monthly Newsletter & Mass Email Management

  • Curate and create content for monthly newsletters and special announcement emails

  • Write newsletter copy and incorporate any feedback or edits from the director prior to distribution

  • Format the monthly newsletter and special announcement emails in MailChimp and distribute to relevant subscriber lists

  • Manage subscriber database and list segments in MailChimp

Website Content Creation

  • Create monthly blog featuring YFA Members

  • Design and Update Thinkific Training Landing pages 

  • Add new monthly content to membership categorized pages

Other

  • Attend weekly staff meetings and report in on relevant work and projects

  • Engage, as needed, with additional communications and/or marketing projects, potentially including but not limited to:

    • Editing and providing feedback on copy drafted by executive director, operations manager, communications manager or outside contributors

    • Managing the planning and logistics of occasional marketing-related events (info sessions, webinars, etc.)

    • Adding captions/editing auto-generated captions on video content

Required Qualifications

  • Knowledge of front end website updating, and experience with content management systems/website builders

  • Foundation in Increased brand recognition/ Improved brand loyalty

  • Experience with, and both a strategic and technical understanding of, all popular social media platforms (Instagram, Facebook, Twitter, Pinterest, LinkedIn, etc.)

  • Strong copywriting skills, particularly for digital platforms

  • Demonstrated scientific literacy, including the ability to read and summarize existent scientific literature and relevant new peer-reviewed research as it’s published

  • Knowledge of yoga philosophy and practice, including a working knowledge of the science of yoga/impacts of various practices on the body, nervous system, etc.

  • A commitment to accessibility and equity within and beyond the realm of yoga

  • Basic graphic design skills using Canva or similar software

  • Experience managing subscriber/contact lists, building, and sending email campaigns using MailChimp

  • The ability to work independently, ensuring effective and efficient time and project management without daily oversight

  • The ability to communicate and collaborate effectively using Gmail/G Suite, Zoom video conferencing, and project management software

Preferred Qualifications

  • Previous experience working within the yoga industry (as a yoga teacher or in another role)

  • Previous experience working within or proximal to the health sciences

  • Existing working knowledge of arthritis and other rheumatic conditions

  • Experience working with HTML

  • Experience with AMO (Associations Management Online) software

  • Experience with Wordpress

  • Experience with Asana project management software

  • Experience with Zoho Social or other social media management applications

  • Experience with Facebook Group moderation and management

  • Additional digital content production skills, such as video editing or more advanced graphic design

  • Experience with and/or understanding of essential content marketing strategies

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